Privacy Policy

1. Introduction

This Privacy Policy explains how Basecamp Ops LLC ("we," "us," or "our") collects, uses, stores, and protects your personal information when you visit our website or interact with our services. Basecamp Ops LLC is the data controller responsible for your personal data.

Our registered business address is:

By using our website, submitting a form, or otherwise providing your information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described here, please do not use our website or submit personal information through our forms.

2. What Data We Collect

We collect different types of information depending on how you interact with our website:

Information you provide directly

When you fill out our demo booking form or contact form, we may collect the following fields:

• Full name
• Email address
• Phone number
• Company name
• Team size
• Preferred demo date
• Free-text message or questions

All form fields except name and email are optional. You are never required to provide more information than is necessary for us to respond to your request.

Information collected automatically

When you browse our website, certain data is collected automatically through cookies and similar technologies. This may include:

• IP address (anonymized where applicable)
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or source
• Device type (desktop, tablet, or mobile)
• Approximate geographic location (city-level, derived from IP address)

We do not collect sensitive personal data such as financial information, health records, government-issued identification numbers, or biometric data through our website.

3. Why We Collect Your Data

We collect personal information for the following purposes, each based on a legitimate business interest:

• Demo requests and service inquiries: When you submit a form asking for a live demo or more information about our courses, we need your contact details to respond to that request and schedule the demo.
• Course information: If you express interest in a specific course track or ask about enrollment for a team, we use your information to send relevant details about that program.
• Website analytics: We use anonymized analytics data to understand how visitors use our website, which pages are most helpful, and where people tend to drop off. This helps us make the site more useful over time.
• Advertising measurement: If you arrived at our site through an advertisement, we may use conversion tracking (only with your consent) to measure whether our advertising spend is effective.

4. How We Use Your Data

Specifically, the data you provide and the data collected automatically is used in these ways:

• Respond to demo requests: We use your name, email, phone number, and preferred date to schedule and confirm your live demo session. Typically, a team member will reply within four business hours.
• Send relevant course information: If you ask about a particular track or mention your team size, we may follow up with details about group enrollment, scheduling, or pricing that matches what you asked about. We will not add you to a marketing email list without your explicit permission.
• Improve the website: Analytics data tells us which pages are visited most, how long visitors stay, and which devices they use. We use this to fix problems, adjust page layouts, and make sure the site works well on all screen sizes.
• Measure ad performance: Conversion tracking data (loaded only after you consent to marketing cookies) tells us whether visitors who clicked an ad went on to request a demo. We use this to decide where to spend our advertising budget.

We do not sell, rent, or trade your personal information to any third party. We do not use your data for automated decision-making or profiling.

5. Third-Party Services

We use a limited number of third-party services on our website:

Google Analytics

We use Google Analytics to collect anonymized data about website traffic. IP anonymization is enabled, which means your full IP address is never stored by Google Analytics. This service helps us understand visitor behavior in aggregate — for example, how many people visited the courses section in a given week or what percentage of visitors use mobile devices. Google Analytics places cookies on your device to track sessions. These cookies are classified as analytics cookies (see Section 6 below).

Google Ads

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This tracking code is loaded on our website only after you have given explicit consent to marketing cookies through our cookie consent banner. If you decline marketing cookies or select "Necessary Only," the Google Ads tracking code will not load and no marketing cookies will be placed on your device.

Google Maps

Our website may embed a Google Maps widget to show our office location. This is loaded from Google's servers and is subject to Google's own privacy policy.

6. Cookies

Cookies are small text files stored on your device when you visit a website. We use three categories of cookies:

Essential cookies

These are required for the website to function properly. Currently, we use one essential cookie to store your cookie consent preference so that we do not ask you again on every visit. Essential cookies cannot be disabled because they are necessary for the site to operate.

Analytics cookies

These are placed by Google Analytics and help us understand how visitors interact with our website. They track things like page views, session duration, and traffic sources. Analytics cookies are only set if you accept them through our cookie consent banner.

Marketing cookies

These are placed by Google Ads and are used to measure whether a visitor who clicked on one of our ads later requested a demo. Marketing cookies are only set if you explicitly accept them through our cookie consent banner by clicking "Accept All."

How to disable cookies

You can manage your cookie preferences at any time:

• On our site: Click "Necessary Only" on the cookie consent banner to reject analytics and marketing cookies. If you have already accepted cookies and want to change your preference, clear your browser cookies for our domain and the banner will appear again on your next visit.
• In your browser: Most browsers allow you to block or delete cookies through their settings. Check your browser's help documentation for instructions. Keep in mind that blocking all cookies may affect how some websites function.
• Google's opt-out tools: You can opt out of Google Analytics tracking across all websites by using the Google Analytics opt-out browser add-on. For Google Ads personalization, visit Google's Ad Settings page.

7. Data Retention

We retain your data only as long as necessary for the purposes described in this policy:

• Form submissions: Personal information submitted through our demo booking form or contact form is retained for 24 months from the date of submission. After that period, the data is permanently deleted from our systems. If you request a deletion before that time, we will process it promptly (see Section 9).
• Analytics data: Data collected through Google Analytics is retained according to Google's default retention settings, which we have configured to 14 months. After the retention period, the data is automatically deleted by Google.
• Cookie consent preferences: Your cookie consent choice is stored in a browser cookie that expires after 12 months. After it expires, you will be asked to make your choice again.

8. Your Rights

Rights for all United States residents

Regardless of which state you live in, we believe you should have clear control over your personal data. You have the right to:

• Know what data we have collected: You can request a copy of any personal information we hold about you.
• Request deletion: You can ask us to delete your personal information from our systems. We will comply within 30 days unless we have a legal obligation to retain it.
• Opt out of analytics tracking: You can decline analytics and marketing cookies at any time through the cookie consent banner or your browser settings.

Additional rights for California residents (CCPA)

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, and the business purpose for collecting it.
• Right to delete: You may request the deletion of personal information we have collected from you, subject to certain exceptions under the CCPA.
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights. You will not receive different pricing or a different quality of service because you made a privacy request.
• Do Not Sell My Personal Information: We do not sell your personal information. We have never sold personal information, and we have no plans to do so. Because we do not sell personal data, there is no need to submit a "Do Not Sell" request — but if you want written confirmation, you are welcome to contact us and we will provide it.

Additional rights for Colorado residents (CPA)

If you are a Colorado resident, you may also have rights under the Colorado Privacy Act, including the right to access, correct, and delete your personal data, as well as the right to opt out of targeted advertising. Since we do not engage in the sale of personal data or targeted advertising beyond what is described in this policy, most of these provisions are already addressed. If you have questions about your rights under Colorado law, contact us at the email listed in Section 9.

9. How to Exercise Your Rights

To make any privacy-related request — including accessing your data, requesting deletion, or asking questions about how your information is handled — please contact us at:

Email: privacy@basecampops.com

When you submit a request, we will verify your identity before processing it. Typically, we will ask you to confirm the email address you originally used when contacting us. We aim to respond to all privacy requests within 15 business days. For requests that require more time (for example, locating all records associated with your information), we will notify you of the delay and provide a revised timeline.

You will not be charged a fee for making a privacy request.

10. Data Security

We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, or alteration:

• Encryption in transit: All data transmitted between your browser and our website is encrypted using TLS (Transport Layer Security). This means that any information you submit through our forms is encrypted before it travels over the internet.
• Access controls: Access to stored personal data is restricted to authorized team members who need it to fulfill your request (for example, to schedule a demo). We do not give blanket access to customer data across the organization.
• Regular review: We periodically review our data handling practices to make sure they remain appropriate for the type and volume of data we collect.

No method of electronic transmission or storage is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately at privacy@basecampops.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or improvements to our website. When we make changes, we will update the "Last updated" date at the top of this page.

For significant changes — such as collecting new categories of personal data or sharing data with a new third-party service — we will make reasonable efforts to notify you. This may include a notice on our website or, if we have your email address, an email notification.

We encourage you to review this page periodically to stay informed about how we handle your information.

12. Contact

If you have any questions or concerns about this Privacy Policy, or if you would like to make a privacy-related request, you can reach us at:

General inquiries: hello@basecampops.com

Privacy inquiries: privacy@basecampops.com

Phone: +1 (303) 461-8729